We challenge the status quo in the agri-food industry

We are a start-up that challenges the status quo in the agri-food industry to become more purpose driven, sustainable and consumer focused. We believe in the need for openness, empathy, curiosity, empowerment and diversity to create impactful growth and change in the sector.

Our Values

FUN

super creative, massive engagement, build natural collaboration

CO-CREATORS

customised, build together, challenge the status quo

FAIR

completely open (Naked), built on trust, share and win together

FRESH

perspectives, approach, attitude

Our 4 Offerings

We help answer these questions...

  • Growing too slowly? Being disrupted? Not aware of the latest trends? Or are there questions marks over your product(s) or service(s)?

  • Takes forever to launch new products or services? Always creating “new and improved” versions of the same thing? Your inventions don’t excite your customers? Don’t have time to innovate?

  • Confused by new generations of consumers? Unsustainable product portfolio? Don’t know which projects to stop or grow? No visibility on measuring the impact of your projects?

  • Working in silos? Boring and traditional “innovations”? Not attracting or retaining top talent? Want to make a change for good? Does your corporate culture stifle true innovation?

The Naked Innovation Processes
Naked Innovations Process

The TEAM

We are a team of entrepreneurial consultants based in Barcelona serving clients around the world with fresh perspectives and game changing solutions. We fuse the most relevant elements of innovation methodologies such as design thinking, agile and lean in order to meet the needs of our clients and bring concepts to life. We are focused on getting to the root of the challenge, co-creating solutions and bringing about tangible outcomes.

Laurie Tan

Co-founder
An energetic and passionate disruptor. He specialises in communication, research and analysis.

Samanta Peña

Strategy and Design
A consultant with years of experience in the agri-food industry specialised in strategy building, talent acquisition, management and design.

Ryan Edwards

Co-founder
A thought leader in the agri-food industry with a track record of developing profitable businesses, engaged communities and high performing teams.

Karina Papalezova

Digital Product and UX
Digital product strategist with end to end understanding of brand, design, marketing, analytics and development practices

Aina Fiol

Digital Marketing and Gamification
Experience across multiple industries, leading innovative projects to solve corporate challenges, with specialist knowledge in gamification and digital media.

Ian Dorr

Digital Transformation Advisor
A Digital and Business Transformation leader, Ian has expertise in Energy, Mobility and Public Sector organisations.

Roc Fages

Ecosystem Advisor
Experienced leader in managing and developing innovation and intrapreneurship projects.

Bruno Meireles de Sousa

Startup Investments Adviser
An expert strategist, operator and investor in digital economy ecosystems with a unique business-creation-to-technology-to-financial knowledge

Maja Tampe

Sustainability Advisor
A researcher and educator, Maja investigates the agrifood sector and regenerative agriculture and teaches business school students on sustainability and leadership.

The organisations we have been working with…

Send us a message and a member of the team will get back to you as soon as possible.