EIT Food collaborates with Naked Innovations and UPV to launch Challenge Lab on #Circular Food Economy

Naked Innovations is delighted to announce that they are collaborating with EIT Food and UPV – Ciudad Politécnica de la Innovación (CPI) in the launch of the EIT Food Challenge Lab on #CircularFoodEconomy.

We are bringing over 80 people from all walks of life together to Valencia for a Hackathon weekend. They will be placed in teams and be given a weekend to shape and develop innovative ideas, build prototypes and create viable business plans that could lead to impactful solutions towards a true Circular Food Economy.



Why Circular Food Economy?

Today we are using a industrial model to produce and distribute much of our food but this model uses resources ineffeciently and wastefully. The current food system is highly complex and interlinked operating on a wasteful linear model. This has led to a number of negative social and environmental impacts, missed opportunities and a lot of waste.

In the EU alone, 88 million tonnes of food are wasted annually and the consequences seep far beyond homes, businesses and landfill sites. There is an urgent need for solutions that leads to true collaboration and integration among stakeholders across the entire supply chain to make the agri-food system more innovative, efficient, sustainable and with little to no waste.

The challenge for the Challenge Lab hosted in Valencia is therefore “How can we build a circular food economy that fully integrates the food supply chain leading to a more sustainable system with zero waste?



1830-2030 – Rountable Discussion and Networking with circular snacks and drinks

2030-2130 – Challenge areas and Teams drafted and chosen


0900-1300 – Understanding the challenge

1400-1800 – Ideating and building prototypes


0830-1230 – Prototyping continued

1230-1500 – Pitches and awards

A circular breakfast and lunch will be provide on both Saturday and Sunday.


EIT Food wants to transform Europe’s food system, making it better for people’s health and better for the environment. EIT Food is a pan-European partnership designed to empower innovators, entrepreneurs and students to develop world-class solutions to food challenges, accelerate innovation, create jobs and increase Europe’s competitiveness.

In 2019, EIT Food are running three Challenge Labs across Europe which focus on different parts of the agri-food supply chain. One will be held in Spain, one in Poland and one in Italy.

These Challenge Labs are designed to tackle the big problems facing the food sector by bringing together diverse groups of people from across the industry. They hope to spark co-founder relationships, create new businesses and build links between industry, academia and startups.

If you have any questions or would like more information about the Challenge Lab, you can send an email to: info@nakedinnovations.uk


Friday, November 8, 2019 – Sunday, November 10, 2019 

UPV – Ciudad Politécnica de la Innovación (CPI). Camino de Vera s/n Edificio 8G, Acceso A, 3º. 46022 Valencia.

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