November 4, 2019


EIT Food Challenge Lab Valencia – Circular Food Economy

EIT Food in collaboration with Naked Innovations and UPV are bringing 80 people from all walks of life together to Valencia for a Hackathon weekend. They will be placed in teams and be given a weekend to shape and develop innovative ideas, build prototypes and create viable business plans that could lead to impactful solutions towards a true Circular Food Economy.

What is Circular Economy and why now?

Today we are using a industrial model to produce and distribute much of our food but this model uses resources ineffeciently and wastefully. The current food system is highly complex and interlinked operating on a wasteful linear model. This has led to a number of negative social and environmental impacts, missed opportunities and a lot of waste.

In the EU alone, 88 million tonnes of food are wasted annually and the consequences seep far beyond homes, businesses and landfill sites. There is an urgent need for solutions that leads to true collaboration and integration among stakeholders across the entire supply chain to make the agri-food system more innovative, efficient, sustainable and with little to no waste.

The challenge for the Challenge Lab hosted in Valencia is therefore “How can we build a circular food economy that fully integrates the food supply chain leading to a more sustainable system with zero waste?

Who will be participating?

We have 80 participants joining us for the weekend from across the Spanish agri-food sector. They are a diverse bunch of designers, engineers, marketers, sales people, food scientists and more from startups, agri-food businesses, universities and research centres.

Challenge Lab Weekend - The Low Down


Friday night will be kicked off by Francisco José Mora Mas, Rector, UPV and Joseph Gridley, EIT Food. These talks will be followed by a panel discussion moderated by Ryan Edwards, Naked Innovations. We will have an hour of networking and then teams and challenge themes will be decided

Francisco José Mora Mas - UPV

Joseph Gridley - EIT Food

Ryan Edwards - Naked Innovations


We have four local but global experts from the agri-food industry in the panel discussion

Ismael Abel Vallés - Aliasgroup

Luis Vera - Idai Nature

Guillermo Palau - UPV

Catalina Valencia - KM Zero

Teams and Themes

After panel discussion and dynamic networking session, participants will get their chance to form diverse teams and choose a challenge theme to work on


Saturday will see the teams understand and identify their challenges. The teams will also be generating lots of crazy ideas and then building quick prototypes to test the most interesting ones.

The Facilitators

The whole weekend will be facilitated by this dynamic duo from Naked Innovations.

Laurie Tan - Naked Innovations

Ryan Edwards - Naked Innovations


These seasoned mentors will be on hand to guide and challenge the teams throughout the process

Roc Fagés - Naked Innovations

Joseph Gridley - EIT Food

Bassam Jabry - Chemistry

Samanta Peña - Naked Innovations

Gil-María Campos - ARAKUA

Maja Tampe


Sunday will see the teams continuing to build their prototypes and preparing their pitches. They will then deliver these pitches to our judges and the other teams.


The panellists of Friday night will return as judges and will be joined by another expert, Pedro de Alava from Clave Mayor..

Ismael Abel Vallés - Aliasgroup

Luis Vera - Idai Nature

Guillermo Palau - UPV - Department of Rural and Agrifood Engineering

Catalina Valencia - KM ZERO

Pedro de Alava - Clave Mayor


There will be three circular hampers as prizes given out to three different groups at the end of the weekend.